Easyfolk Media: Visual Identity

A client rarely comes prepared to the first meeting with a concept deck complete with imagery, a color palette, and value statements. Enter Joe Sanchez, founder of Portland-based Easyfolk Media.

Joe is a thoughtful soul who is deeply committed to creating intimate live music videos for musicians and music lovers in the Pacific Northwest and beyond.

Joe hired Bizi Creative earlier this year to help create a visual identity and website for the launch of Easyfolk Media, whose videos are lovingly shot and often showcase intimate settings, both indoors & outdoors, throughout the Pacific Northwest.

Here’s a sneak peek of some of the branding elements we created for Easyfolk Media and the process of meeting Joe’s requirements while also pushing him to envision Easyfolk in the years to come ... 🎶

Project Goals

• Create a clean, simple, and straightforward visual identity for the Easyfolk brand to use across all marketing materials & social channels.

• The visual identity should heavily influence the design of the upcoming Easyfolk Media website.

• The color palette should reflect indoor and outdoor spaces in the Pacific NW.

Setting the Mood

A beautiful thing happens when clients put their trust in your hands. This project is the perfect example of sharing ideas, exploring the uncomfortable, and striking that sweet balance between the short-term microscopic details and the longer telescopic picture. Check out the three initial mood boards below for a window into the world of our process at Bizi Creative.

Logo Inspiration

• Inspired by Ear Trumpet Labs “Louise” microphone

• Utilizing a custom script font as a nod to vintage instruments & amplifier emblems

• Create a video tag to feature the artist’s name, shoot date, location, etc.

• Explore imagery of folk instruments & equipment in keeping with high-tech post-production

Testimonial

"Bethany and Zoe each, in their own way, were able to reveal to me elements of my brand that I now consider indelible. And they did this with the utmost patience for a beginner like myself. They are strong communicators, both interpersonally and logistically. The gaps in my knowledge were always met with grace and expertise, and I was always reassured that the goal was for me to learn during this process so that I can one day manage it all on my own. With their help, I’m now in a great position to launch my company this fall. These days many people can make you a website or logo. But not everyone does this work with authenticity, earnest communication, and constant support like Bizi Creative. I can’t recommend them enough." - Joe Sanchez, Founder of Easyfolk Media

Stay tuned for the upcoming Easyfolk website launch to see these

branding elements in motion!